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Because

In an age of uncertainty, strategic clarity is as important as ever. In an age of urgency, you simply can't wait to get into action.

At april we've redefined how to connect strategy with execution, inside your organisation.

For strategy that feels fresh and delivers impact from the word go.

Who we are

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There's strategy, and then there's april strategy...

Regular strategy means big picture, multiple perspectives, commercial nous, rigour and incisive thinking. April Strategy means regular strategy PLUS a healthy dose of humanity, optimism, creativity, agility, urgency and a strong bias to action.

We are a multinational team of senior, experienced consultants from a range of backgrounds in strategy, marketing, behavioural science, research and innovation. We fuse innovative thinking with business consulting rigour and a deep understanding of human behaviour, to deliver impact through practical solutions and purposeful change.

What we believe

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All organisations recognise that they need to drive results for today (the Performance Cycle). Most organisations also give some attention to the future, systematically exploring possibilities in pursuit of disruption and differentiation (the Innovation Cycle). But few give enough attention to the challenge of adapting and evolving the organisation to be capable of delivering what’s coming next (the Evolution Cycle).

Our view is that an essential and neglected task of leadership is to manage the Evolution Cycle as a continuous process, and to optimise the balance of all three cycles – driving value delivery today and for the future. This is no straightforward task and we know how to help you do it better.

April Strategy performance cycle

Who we work with

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We mainly advise clients in the consumer packaged goods, financial services, automotive and healthcare sectors where we have deep expertise - although we also work in other sectors. The majority of our work is international in scope. We mainly work with global or regional HQs, often also engaging with local country teams.

What we do

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Strategy and implementation can no longer be thought of as a sequential and long-winded exercise. We need to see them as a continuous, integrated management process in which we iteratively draw on a range of discrete but connected capabilities.

April's unique capabilities can stand alone but also snap together, delivering tangible outcomes, behaviour change and sustainable value delivery.

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Uncovering the (often non-obvious) opportunities to meet a customer need or achieve competitive superiority and preference. And appreciating the organisation's value-creating (and value destroying) assets, behaviours and capabilities.

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Working with leadership teams and whole organisations to distil purpose, vision, goals, values, opportunities, threats and resources into simple, compelling narratives and choices.

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Developing competitive propositions and total customer experience - by involving customers, consumers, colleagues and provocateurs to co-create multiple possibilities, ideas, options and direction to explore, prototype and test.

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Deploying the latest thinking in social, behavioural and neuroscience to engage, motivate and align people and culture in the continuous process of accelerated organisational evolution.

April Strategy Insights card header

Uncovering the (often non-obvious) opportunities to meet a customer need or achieve competitive superiority and preference. And appreciating the organisation's value-creating (and value destroying) assets, behaviours and capabilities.

April Strategy strategy card header

Working with leadership teams and whole organisations to distil purpose, vision, goals, values, opportunities, threats and resources into simple, compelling narratives and choices.

April Strategy propositions card header

Developing competitive propositions and total customer experience - by involving customers, consumers, colleagues and provocateurs to co-create multiple possibilities, ideas, options and direction to explore, prototype and test.

April Strategy change card header

Deploying the latest thinking in social, behavioural and neuroscience to engage, motivate and align people and culture in the continuous process of accelerated organisational evolution.

The april experience

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When you work with april, you can expect to experience...

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Appreciation of what's working and what's valuable, combined with fresh ideas and unconventional perspectives: we call it constructive disruption

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Immediate impact from the get go - we don't hang around

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Energy, direction and engagement - a 'movement' rather than just a project, involving your people and often customers and partners in a collaborative process

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Enhanced capability, so you'll be better able to do it yourself next time.

We are currently undertaking customer research on behalf of a bond provider. If you have been contacted about this, please be assured it is genuine.

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A Partner at april, Tim is currently working with a range of high-profile commercial and healthcare organisations around the world, to create customer-focused culture, improving customer / patient experience and nurturing engaged and happy teams.


Whilst Tim’s background combines consumer advertising, customer experience design (through people and technology), and culture change; his passion is helping people and organisations to build the positivity, skills and resilience to be the best they can be.

A Partner at april, Flavio focuses on helping his clients get closer to their customers and consumers and to unlock the value of this connection.


After starting his career in marketing at Kraft Foods in Germany, he has worked for over 15 years mainly on international consultancy assignments in Consumer Goods, Automotive, Financial Services and B2B. During his career he has worked in over 30 countries across Europe, Asia, North America and Africa. He is an experienced facilitator of multi cultural teams and is fluent in several languages.

A Partner at april, John has been a trusted strategic advisor to leading organisations in retail, automotive, media, financial services, healthcare and government for over 20 years. He works with top teams to formulate strategy, design customer propositions and experiences, and mobilise people to deliver them.


With a background in social science, politics and change management, John enjoys combining: conceptual and concrete thinking to turn strategy into action; imaginative creativity and analytical rigour to identify opportunities; and human insights and connections to generate motivation and accelerate momentum.

Tim is an april Partner with more than 20 years’ experience in customer-driven strategy, proposition development and innovation with global leaders in consumer goods, financial services, automotive and professional services.


After an early career with Unilever in marketing and strategy, Tim has become a specialist in turning customer and organisational insight into winning strategies, and real, impactful organisational change. He is also an accomplished top-table facilitator, regularly working with leadership teams to set vision and direction.