Beyond bullying logo

A new approach to bullying reduction

Around 25% of healthcare staff say they have recently experienced bullying from a colleague or manager. Staff in other sectors often report similar experiences. Policy driven approaches to resolving this issue don’t seem to be working. So at april we have introduced ‘Beyond Bullying’, which reduces poor behaviours through reflection, discussion and de-escalation. Co-created with leaders, managers, frontline staff, clinicians, educators and unions around the world ‘Beyond Bullying’ is a new way to create kinder, safer organisations.

Discuss, defuse, de-escalate

Beyond Bullying acknowledges the underlying drivers of poor behaviour and supports anyone who may be involved.

close up of frustrated doctor leaning against wall

Bullying harms the wellbeing of employees

A recent study of people who had experienced bullying at work showed the range of ways it impacts on their wellbeing

  • 50% depression, loss of affect and flashbacks
  • 60% heart palpitations, raised blood pressure and insomnia
  • 75% loss of concentration, memory and overwhelming anxiety
  • Over 80% ‘anticipation of next negative event’ - constantly walking on eggshells.
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Bullying harms safety

In the most safety-conscious sectors, such as healthcare, evidence shows that poor behaviour harms quality. A 2015 study of NICU clinicians showed that even ‘mild incivility’ in a clinical setting causes significantly more errors of diagnosis and mistakes in execution of clinical procedures. Bullying breaks down the team work that is essential for high quality patient care. A study by Prof Michael West of the Kings Fund showed that just a 5% decrease in staff rating of ‘working in a real team’ correlated with a 3.3% increase in mortality rates. If it has this kind of effect in healthcare, what impact might it have in your organisation?

Six examples of beyond bullying guides

Co-create a full suite of helpful guides

Using best-practice from around the world, and working with managers, frontline staff, clinicians, educators and unions, we have developed a suite of helpful guides, discussion prompts and decision-trees. In a co-creation workshop with your teams we will craft an approach that works for you, combining what you are already doing that works, with the Beyond Bullying resources

  • Discussions for managers to lead with their teams
  • Communications and campaigns to raise awareness of bullying
  • Reflection tools to get beyond the word ‘bullying’ to specific behaviours being experienced or accused
  • Simple step-by-step guide to the options open to people
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Attract, select and interview people who fit your culture Online values screener quiz. Set expectations and test for values.

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Teach everyone HOW to speak up with April’s BUILD approach. Interactive eLearning with 12 video scenarios Training modules fit into your development.

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A fresh approach to discuss, de-escalate and move past poor behaviours. Co-create tools, guides and resources based on global best practice.

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Map impact of your people's experience on consumers or patients. Interactive dashboards and real-time statistical and textual analysis.

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Attract, select and interview people who fit your culture Online values screener quiz. Set expectations and test for values.

Find out more
update alt text

Teach everyone HOW to speak up with April’s BUILD approach. Interactive eLearning with 12 video scenarios Training modules fit into your development.

Find out more
update alt text

A fresh approach to discuss, de-escalate and move past poor behaviours. Co-create tools, guides and resources based on global best practice.

Find out more
update alt text

Map impact of your people's experience on consumers or patients. Interactive dashboards and real-time statistical and textual analysis.

Find out more

To find out more about our end-to-end culture transformations, contact Tim Keogh at Tim.Keogh@aprilstrategy.com