Watch our 20th anniversary video to find out more about April Strategy and the global clients we've worked with over the past two decades.

April Strategy Partner Richard Chapman explains why it's more important than ever to build internal capability within your organisation.

Read the headlines from our April Forum Extraordinary Times, Extraordinary Questions exploring why organisations exist and how they operate.

If 2021 was the year of environmental pledges, 2022 will need to be the year of action. How, though, can this change be achieved?

An ambitious plan can be overwhelming. We break it into manageable chunks, shifting behaviour by degrees to achieve long-lasting change.

Embrace complexity to make real sense of it and uncover things that will make a real difference. Watch #2 in our series of principles vlogs.

There's no shortage of great strategies but why is it so hard to implement them? Watch our co-founder's video for tips on how to succeed.

What do you do if your industry's changing shape, new competitors are threatening you and you’re struggling to formulate a winning strategy?

The valley of evolution is littered with skeletons of initiatives and carcasses of companies that couldn't keep up. Don't be one of them.