Watch our 20th anniversary video to find out more about April Strategy and the global clients we've worked with over the past two decades.

Thoughts and ideas from the discussion at our latest April Forum about the challenges of getting the circular economy rolling.

Embrace the journey towards strategic and leadership agility to navigate the complexities of the VUCA world and unlock full potential.

Read the headlines from our April Forum on how future leaders can create the conditions for individuals, teams and businesses to thrive.

An ambitious plan can be overwhelming. We break it into manageable chunks, shifting behaviour by degrees to achieve long-lasting change.

Developing by doing can save time and money but it demands a growth mindset. Learn more about this April principle in our latest vlog.

It can be harder to embrace the complexity of the connected system but it is faster. Watch our third principles vlog #3 to find out why.

Embrace complexity to make real sense of it and uncover things that will make a real difference. Watch #2 in our series of principles vlogs.

Watch the first of our vlogs on April principles with co-founder Tim Westall on why it's important to find an organisation's true purpose.